Nike are known for revolutionising the football boot game. From the Tiempo to the dynamic fit collar of the Magista and Superfly, they have been at the forefront of boot innovation for years.
We’ve seen a shift to synthetic materials in recent years thanks their their lightweight, strong nature, and many of the world’s best players don synthetic boots over their leather counterparts. However there are a cult of traditionalists who still prefer leather, the Toni Kroos’ of this world, who relish the soft touch and have longed to have the latest technology wrapped in sublime Kangaroo leather. Well those purists have to wait no longer. Introducing the Nike Tech Craft Pack.
The designers at Nike still have a soft spot for leather, holding it in high regard and longing for a way to update the traditional boot and bring it into the modern era. An idea to create hybrid silos was formed, leading to experimentation and now, implementation: Nike Tech Craft.
Nike Tech Craft places a thin layer of high quality leather in high ball-contact areas on each of Nike’s boot styles – the Hypervenom II, Magista, Mercurial Superfly and Tiempo. Each boot remains true to it’s original features, but now benefits from the soft touch and classic appeal of K-Leather.
“Tech Craft encompasses our ‘no-compromise’ philosophy. Players don’t have to choose between materials like Flyknit and leather; they can have the benefits of both in one premium pair of boots.” – Nathan VanHook, Nike Football Senior Design Director.
The application of leather to the upper delivers a responsive touch on the ball. Great care was taken to ensure the softness of the leather was not compromised as it was fused onto the upper. The footwear team leveraged a balance of oils to offset the steam and prevent the leather from stiffening. Nike All Conditions Control was integrated into the process to provide enhanced ball control in both dry and wet conditions.
Already revealed (by accident or not) by Alexis Sanchez last week, Nike Tech Craft is available August 11 via the Nike Football App and August 13 on Nike.com. Edinson Cavani and Blaise Matuidi will also wear Nike Tech Craft boots on pitch.